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49,125 Miles traveled per year by the
average truck in the U.S. (1)
25,000 Average suburban/urban miles
traveled per year by box/van style
trucks (2 axles) (1)
302 Miles traveled in a vehicle by the
average American in the past seven
days (2)
96% Percent of Americans reached
weekly by media targeting vehicle
drivers and passengers (2)
79% Percent of Americans reached
weekly by media targeting pedestrian
traffic (2)
98% Percent of respondents who felt
truckside advertising created a
positive image for the sponsor (3)
96% Percent of respondents who felt
truckside advertising had more of an
impact than traditional billboard
advertising (3)
18 million Number of annual
impressions generated by a truck in a
DMA market of more than 5,000,000
people. (50,000 per day) (4)
(1) American Trucking Association (2)
Aritron Outdoor Study, 2001 (3) RY&P
Case Study for 3M Corp., 1994 (4)
Traffic Audit Bureau (TAB) statistics
average truck in the U.S. (1)
25,000 Average suburban/urban miles
traveled per year by box/van style
trucks (2 axles) (1)
302 Miles traveled in a vehicle by the
average American in the past seven
days (2)
96% Percent of Americans reached
weekly by media targeting vehicle
drivers and passengers (2)
79% Percent of Americans reached
weekly by media targeting pedestrian
traffic (2)
98% Percent of respondents who felt
truckside advertising created a
positive image for the sponsor (3)
96% Percent of respondents who felt
truckside advertising had more of an
impact than traditional billboard
advertising (3)
18 million Number of annual
impressions generated by a truck in a
DMA market of more than 5,000,000
people. (50,000 per day) (4)
(1) American Trucking Association (2)
Aritron Outdoor Study, 2001 (3) RY&P
Case Study for 3M Corp., 1994 (4)
Traffic Audit Bureau (TAB) statistics
Outdoor Advertising Association of America
(OAAA) statistics indicate truckside advertising
delivers tremendous CPM value:
Market statistics….
Truckside advertising is the most economical form
of advertising out today. The cost per thousand
(CPM) views is by far lower than all other forms of
mass media…
(OAAA) statistics indicate truckside advertising
delivers tremendous CPM value:
Market statistics….
Truckside advertising is the most economical form
of advertising out today. The cost per thousand
(CPM) views is by far lower than all other forms of
mass media…
- Prime time TV spot $19.00
- Newspaper $16.77
- Prime time network TV $12.31
- Radio (:60 morning drive slot) $ 5.22
- Rotary bulletins (posters) $ 3.47
- Billboards $ 2.05
- Truck side ad $ 1.70